#2 – Tell your Design Story!

Our homes are an extension of who we are.

It was a toss up between which would be #1, and #2 is a very close contender in the TOP 10 of REASONS WHY YOU NEED TO BE JOINING US IN CLASS.  Our homes truly are an extension of ourselves and at our INTERIOR DESIGN CLASSES in May we’re going to show you how to TELL YOUR DESIGN STORY!


Classes #2 iheartnaptime.pngYour personal story (Image Source:  iheartnaptime.net)

When we welcome people into our homes we are welcoming them into our lives and they are getting a glimpse of who we are as people – especially the individual making most of the design choices for the home.

Now before we start dressing up our homes to look like the latest style trend – the Hamptons, Scandinavian, Mid-Century, French Provincial – we need to develop our own PERSONAL DESIGN STORY.  So don’t open the design mags or jump on HOUZZ just yet. Take a moment to get personal… real personal.  You’ll be amazed at what you find.


Start with these questions to get you going on your personal design journey…

  1. What is your personal story?  Look back on your life and consider what’s really important to you that may have influenced your personal style.  Find old photos that capture special memories or find pics in magazines that convey your ideas.  Jot down key words.
  2. Go on a tour of your favourite local places – shops, cafes, galleries – and take along a notebook to capture your thoughts while you snap pics along the way.
  3. What are your keepsake treasures – from your travels, holidays, events, books you’ve read – what appeals to you that’s timeless and will always have a place in your heart. Take pics of the big items and gather together the small.
  4. Cut out images when you fall in love with the colour palettes.

Now bring these images and objects together to create a collage, snap a pic, and write a paragraph or two that sums up you as a person and your personal style.  This will be your foundation as you now begin to look at different design styles, and yes jump on HOUZZ!  But remember…


We’ll show you how at our INTERIOR DESIGN CLASSES so click here!  Linda

#3 – Great Design Takes Time!

We’re at #3 in our TOP 10 REASONS WHY YOU NEED TO JOIN US IN CLASS – and it’s all about taking your time.  GREAT DESIGN IS A SLOW PROCESS and it’s all about getting to know your space and your style. In PART 1 – “DESIGN LIKE A PRO! we’ll learn how to analyse a room and in PART 2 – “STYLE LIKE A DIVA” we’ll learn how to develop a STYLE ALL OF YOUR OWN!



Take your time. (Image Source:  George Marks)


After each class you’ll be taking home the principles you’ve learned and trying new things out…

  • analysing a room for circulation, function and natural light
  • identifying the good and bad elements of a space
  • understanding the function of a room
  • trying different furniture layouts with tape on the floor
  • testing colour samples on the walls and testing the effects of natural light
  • playing with a variety of fabrics and patterns
  • trying out different styling techniques as you craft the perfect vignette

It’s all about EXPERIMENTATION and finding out what works for you and your family, your personal style, and the big question – CAN I LOOK AT THIS, LIVE WITH THIS EVERY DAY FOR A LOOONG TIME  (just how long depends upon the scale & cost of your improvements).

So before you jump in and paint your living room walls a lively shade of Chartreuse green, take your time, experiment and ask yourself on DAY 30 – “do I still love this as much as I did on DAY 1?”


#4 – Let there be Light!

We’re getting closer to #1 as we count down the TOP 10 REASONS WHY YOU NEED TO JOIN US IN CLASS.  #4 is all about setting the mood with LIGHTING and you’ll learn the principles and some out of the box lighting solutions at our INTERIOR DESIGN CLASSES starting 9th of May.


“Good lighting is like a layer of magic dust sprinkled over everything.”

Kelly Hoppen

Lighting can make or break a space.  It determines how we read colour.  Light and colour are inextricably linked.  The colour of an object is based upon how it reflects light.

In the past, your typical home had one incandescent globe in the middle of the ceiling to perform the basic function of lighting up a space just enough for us to avoid head on collisions.  Nothing more.

Today, we realise that lighting performs many functions – yes general lighting but also…

  • task lighting
  • accent lighting
  • feature lighting
  • mood lighting.

We have downlights for spot lighting, feature pendants over dining tables and island counters, task lighting over kitchen benches, lamps in cosy corners for reading and concealed lighting for halo effects.

You have the wonderful benefit of living in your home during both day and night hours and you get to experience how natural light from outdoors flows through your home, where are the dark spots in a room that would benefit from a table lamp and where do you perform the key functions that need some additional light shed with task lighting.

Homes function 24 hours and you are the only one who knows your home so intimately. Get to know your home – every little nook and cranny.  Linda


#5 – Work with the home you have!

No matter your preferred style, you need to work with the home you have. We’re on the home stretch to #1 of the TOP 10 REASONS WHY YOU NEED TO JOIN US IN CLASS. #5 adds some reality and brings us back to earth a lil’, but believe me – it’s worth it!  Join us at INTERIOR DESIGN CLASSES starting 9th of May, and we’ll help you get to know your home better.

Class 5 - The Bones.png
A home is framed by vertical and horizontal elements.

Your home is basically a box. This box is held up by a series of architectural elements – window and door frames, columns, wall panelling, exposed roof beams.  These elements frame the interior spaces and are part of the interior palette. Often they are an expression of the architectural style of the home. The impressive Interior Designer Kelly Hoppen is famous for applying what she calls the “GRID” throughout her interiors.

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There’s always a time to break the rules and create a focal point!

A home with dark door and window frames has a completely different feel to a home with white framing as you can see from the two feature images. All white timber furniture will never look right surrounded by dark architectural framing, nor vice versa. UNLESS… you want to create a focal point and A LITTLE CONTRAST ALWAYS WORKS MAGIC!

To create seamless spaces that blur the line between exterior and interior, repeat architectural elements in the proportions, colours and materials of your furniture and cabinetry.

So join us in INTERIOR DESIGN CLASSES and learn how to make your home sing!  Linda

# 6 – Art is Inspiration!

We often overlook this critical element in any space – and yet it has the potential to inspire everything – yes – ART!

As we make our way down the TOP 10 REASONS WHY YOU NEED TO JOIN US IN CLASS, #6 is all about CHOOSING ART THAT SPEAKS TO YOUR SOUL. In our INTERIOR DESIGN CLASSES we’ll be learning how to use art as our HERO pieces and to inspire COLOUR PALETTES.


Art is great inspiration for your home’s colour palette!

“The purpose of art is washing the dust of daily life off our souls.”

Pablo Picasso

Just like beauty… what you decide is great art really is in the eye of the beholder.  ART IS INSPIRATIONAL AND ASPIRATIONAL  and speaks to our very souls.  Our preferences in art tell the world so much about ourselves – SO MAKE SURE WHAT YOU CHOOSE FOR YOUR HOME TELLS YOUR STORY!

We can use art in several ways throughout our home, let’s start with INSPIRATION FOR A COLOUR PALETTE.

COLOUR THEORY can get quite complex and a little like being back in science class.  By selecting a piece of art that you love it’s doing alot of the work for you.  Based on the rule of 70,20,10 – you can identify your main body colour and pick out a few accents.  The Dining Room image above illustrates how the soft pastels in the artwork can be carried through onto the walls, using lavendar as the main body colour, and accents in the chairs and floor rug – turqoise and light blue.  Basically – an Analogous colour scheme. Beautiful!

Or ART can be the stand alone “HERO” piece.

We can also use art as the “HERO” piece, the focal point of a room.  These pieces stand alone and are intended to grab the attention – not blend in. As pictured in this Dining Room, the interior decor is largely white making the primary red stand out further.  The minor colour accents in the room are selected to work with and frame the focal point.

When selecting your artwork, it doesn’t need to cost alot of $$$.  What’s important is that you LOVE IT!  And don’t leave it till last and select art that “matches” your home – find these personal treasures early and use them as inspiration.

So join us in class soon and learn how to make art the inspiration for your home! Buy your tickets right here!

See you soon! Linda

#9 – Plan Ahead and Save $$

As we count down our TOP 10 REASONS WHY YOU NEED TO BE JOINING US IN CLASS this May, we come to #9 – PLAN AHEAD AND SAVE $$ – and plenty of them!


“…each decision will affect the others and none should be made in isolation.”

In our INTERIOR DESIGN CLASSES we’ll be talking plenty about PLANNING WITH THE END IN MIND! There’s two ways we can plan ahead and save – 1. ESTABLISH A BUDGET EARLY ON AND STICK TO IT, and 2. MAKE EVERY DECISION IN CONTEXT!

I have many clients who come to me stressed out exhausted because their builder is bombarding them with questions and they’re making decisions on the run.

  • What floor tile are you using?
  • What finish are your cabinets going to be?
  • What colour are your cabinets going to be?
  • What type of stone do you want for your benchtop?

The questions never end and the builder wants your answers now!

The scary thing is each decision will affect the others and none should be made in isolation.  You need a BIG PICTURE … but you really needed it before you started the project.

So first things first… we’re going to teach you about BUDGETING AHEAD and getting a good understanding of what level of finish you can expect for your home based on that budget. Secondly, you’ll learn how to create that BIG PICTURE DESIGN CONCEPT so that when your builder asks the tough questions – YOU’RE READY!

Sign up for our INTERIOR DESIGN CLASSES here or follow this link www.placecrafting.com.au/design-classes.html– you’ll be so glad you did!

Hope to see you in May, Linda 🙂


PLACE CRAFT will once again be teaching INTERIOR DESIGN CLASSES in Guildford starting 9th of May and tickets are on sale NOW!  Learn more right here.

While you’re pondering whether you can afford the time and $$, and I can assure you both will be well spent, I’ll start counting down the  TOP 10 REASONS why you need to be at the design table with us. So get ready!


I’m kicking off with #10 – THE GOLDEN RULES! These are the fundamentals that will guide you in the planning, design and styling of your home. They are fail safe and once you learn them, you’ll never look at your home the same again!

Classes #10 Jennifer Robin Interiors.png
Design principles at work (Image Source:  Jennifer Robin Interiors)

“Use these DESIGN FUNDAMENTALS throughout your home and every space will make you smile…”


We’ve already touched on this – your home needs to flow. Pick a colour and materials palette for your home with three or four key colours and textures, and then vary these only slightly as you move through your home. There should be one main story for your home.


Balance refers to the “weight” of a room and can occur either through the horizontal or vertical dimensions of a room. HORIZONTAL AND VERTICAL ELEMENTS SHOULD BALANCE EACH OTHER OUT. If you have very tall ceilings, balance this out with using lower height furniture. A low ceiling? Use vertical proportions for your art and floor lamps. The feature image demonstrates the perfect balance between a double height vertical space and the long horizontal island counter. Perfect!


While your overall palette and choice of materials and furniture provides a consistent “backdrop” for your room, YOU NEED ELEMENTS OF CONTRAST TO AVOID THE ROOM BECOMING BLAH. Black or dark blue are always good colours to add depth to a neutral palette and create a strong base. Use these in repetition through the room to provide visual interest.


Every room needs a WOW factor. Whether it’s a grand view through full height glazing to a wonderful garden beyond, an overscaled piece of artwork hanging over the fireplace, or a colouful hero fabric upholstered armchair – these are your hero elements and against a neutral backdrop THEY MAKE THE ROOM SING!


Use these DESIGN FUNDAMENTALS throughout your home and every space will make you smile – which is the most important achievement of all!  Linda


Collect Your Thoughts First!

Last time I wrote, we were gearing up for INTERIOR DESIGN CLASSES. Then we postponed – too close to kids going back to school – but now we’re back on track! PART 1 – DESIGN LIKE A PRO starts February 28th with PART 2 – STYLE LIKE A DIVA starting 3 weeks later. Grab your tickets right here at www.placecrafting.com.au/design-classes.html

So today I want to talk to you about COLLECTING YOUR THOUGHTS. I can’t stress enough that before you start your building, renovating, decorating or styling project – do your research, find out what you love, and turn your thoughts into tangible images and objects. First on a MOOD BOARD, then a DESIGN BOARD (if building or renovating) and lastly a STYLING BOARD.


A MOOD BOARD is exactly that – it’s imagery and objects that convey the “MOOD” of a space. A DESIGN (or finishes) BOARD shows off the actual finishes and materials that you’ll be fitting out the space with. A STYLING BOARD is the furnishings and accessories. Without these 2 or 3 steps – it’s very likely that your space will end up looking disjointed, unsettling and lacking in harmony.

As soon as new acquaintances learn that I’m an Interior Designer, most often the first thing they say is how frustrated they are at creating their own look and applying this to their home. They don’t know where to start, how to discover their own style and have no idea how to make the style of their home look coordinated and holistic.

I always say to them – do you collect pics of what you love, are you a “pinner” on Pinterest, do you have a design journal where you write down your ideas and stick your pics? Response: No.


I guarantee you that if you do your research, take some time out each week to collect your ideas, start paying attention to what you love and inspires you – YOU WILL DISCOVER YOUR STYLE! As for applying your style to your home, it’s time to learn the PRINCIPLES OF DESIGN – balance, contrast, proportion, texture, and so on.

This is why I teach Classes for homeowners. I LOVE making a difference in people’s lives and homes by educating and empowering them to find their own style and creativity!

Join me in Class and I’ll change the way you look at your home – FOREVER!  SIGN UP RIGHT HERE and let’s finally create the dream home you deserve.

Linda 🙂

How would a Builder build?


We’ve got 2 weeks until DESIGN LIKE A PRO starts – Part 1 of my Interior Design Course.

In the weeks ahead I want to share with you some of the amazing insights our Class will be receiving to help them create a beautiful home and save $$. A home that functions perfectly, makes efficient use of space, connects indoors and outdoors and features the architectural character worthy of your home.

Residential 101 – The Cascade – Aveley Display Village

We’re very fortunate to have GUEST SPEAKER – Andrew Woolley, a Design & Sales Consultant, from Residential 101 joining us in our first class. I’ve asked Andrew to speak to you about “HOW HE WOULD BUILD HIS HOME”. Everyday he helps people customise their floor plans and decide which upgrades to go with – but what would he do?

When a Builder creates a display home, they go to A LOT OF TROUBLE to make it look perfect. There are a multitude of upgrades, pain staking attention to detail, designer selected finishes and perfect styling. Often the house you finally receive at handover is not the house you thought you were buying.

Living Room in The Cascade

So together Andrew and I will be discussing the following:

  • Latest trends in floor plans and how to get the most living space out of small blocks
  • Which upgrades are worth the extra $$
  • Where to spend $$ now and make space for improvements later
  • What scope to leave with the Builder and what items you can save $$ doing yourself
  • The use of focal points and how a little luxe can go a long way
  • How architectural elements make a house a home

So if you’re building, renovating or a Design Lover and just want to learn the foundation principles of good design and planning –SIGN UP (click here) & JOIN US IN CLASS!

Master Bedroom in The Cascade

As I shared with one interested participant, your home is one of, if not the greatest, investment you’ll make in a lifetime. Let’s make sure it’s a smart $$ investment and a beautiful investment!

Next I’ll be talking FANTASTIC FLOOR PLANS and introducing our GUEST SPEAKER ARCHITECT!

See you in Class, Linda 🙂